When a company shows gross negligence and generally screws up on multiple levels and puts your personal information at risk... generally speaking I would argue you shouldn't go and buy their products (I could see an argument being made as to buying their stock if you think it has crashed and will come back up as they fix things).
But, defying all reason that I can think of, T-Mobile sales have actually gone up on the news of the Hilton Hacks.
I continually need to readjust my contempt for the general public - just when I think it can't get lower...
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