Monday, March 8, 2010

New anti-spam law in the Philippines

A recent law was passed in the Philippines which goes into effect this week. Created to prevent spammers from targetting mobile devices unless expressly told that the end recipient desires to be contacted. And by "prevent" that is meant in a legal sense - in that you can still do it, but there is now a legal recourse available to the recipients.
According to the article:

The Philippines uses text or short messaging heavily, with each subscriber sending an average of 252 messages per month, according to Taylor Nelson Sofres, an international marketing information group.

WOW! That is a huge amount of text messages. Perhaps I am in the minority in that my text message usage averages around zero per month - but it appears that the Philippines would be towards the higher end of text message usage. Which of course is why the spam was such a problem - the spammers felt it was a great way to reach a lot of people easily.

We'll have to keep our eyes open to see if this new law actually helps reduce the amount of spam sent that way.


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