Wednesday, August 4, 2010

New Zealand to see an increase in permission based email

Somewhat like our recent note here, New Zealand is going to see an increase in permission based email because of a recent deal between companies there which specialize in such things. The main difference in these is a "dual opt-in" process which involves the person signing up and then also responding to a confirmation email.The theory is that this will mean your userbase is only composed of people who actually want you to email them, and with that you can collect more data from them since they are opting to give it to you.
Previous single opt-in methods would result in larger lists of users, but they might not all want to be on there, with only a smaller subset actually wanting your email. So this new dual opt-in process hopes to avoid that and stick to only that subset of interested people.

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